Rarely do I get excited about new amenities lines. However I am excited about Ecological. I am excited because never have I seen a line where quality and price intersect so well. Ecological is manufactured in Canada with high quality ingredients. The line is also paraben free. The fragrances have scored an 8 out of 10 in my unscientific but proven testing method. One day I will write an article on my testing method, but for now I am content keeping it away from my competitors. The complete ensemble of 1 shampoo, conditioner, lotion and 2 bar soaps is only $ .73 , that is unheard of for Canadian quality. The liquids are only $ .17 for the .75 oz / 22 ml bottle. The soap is $ .11 for a .78 oz / 22 gram flow wrapped bar. The bottle have a cap that snaps on, very cool. The bad, the bottles are on the small side which reduces their wow factor. Other than that I cannot find anything else to critique.